Artist of The Week-Raye Zaragoza

Artist of The Week-Raye Zaragoza


Raye Zaragoza is a galvanizing presence, a self-assured artist making music to fight for, represent, and celebrate those left too long outside the spotlight. Known for tenacious feminist anthems and fearless protest folk, her stage presence teems with determined morale. However, Zaragoza was not always the fortified woman of color who takes the stage today.

As a Japanese-American, Mexican, Indigenous woman, Zaragoza spent much of her early life trying to assimilate with the world around her, to meet punishing standards of beauty synonymous with just one color of skin—and not her own. Raye confesses, “I truly thought that in order to be beautiful, you had to be white.” She has come a long way from that youthful pain, proclaiming “I am proud to be a multicultural brown woman with insecurities and a vibrant intersectional identity that I continue to grapple with. I hope young girls of today will know that the It Girl is whatever the hell they want to be.”

This rightful confidence radiates across Woman in Color, Zaragoza’s sophomore album out October 23 on Rebel River Records, her own independent label. The album delivers powerful missives about embracing one’s own identity and discovering the power behind it, all across brisk, emotive, compelling folk melodies. Once deemed “one of the most politically relevant artists in her genre” by Paste Magazine, Raye Zaragoza now offers an intimate exploration of coming into her own, in a country where for many, simply existing is political.

Raised in New York City, Zaragoza grew up in a studio apartment on Houston Street with her mother, father, and two siblings. Despite financial limitations, her parents were fervent believers in the power of performing arts and committed to cultivating their children’s creativity. This meant that money earned went first to mortgage, second to bills, and third to arts education and opportunities for Raye and her siblings. When Raye was fourteen, her family moved to Los Angeles and by eighteen, she was living on her own in North Hollywood, gigging at farmer’s markets, restaurants, and at one point, once a week at The Republic of Pie—in exchange for nothing but a slice of pastry. She moved back to New York City as a young adult, bartending at The Knitting Factory and The Bitter End while developing her East Coast audience, before rising rents sent her back to California.

By 2016, Zaragoza had bounced her evolving career between two coasts and come into adulthood with a nuanced perspective. Her priorities were shifting, her musical style changing, and her focus becoming clear. In tandem, she had become increasingly connected to her own identity and increasingly aware of the injustices surrounding the Indigenous communities of Standing Rock; she was emotionally gripped by the violence and dangers ravaging her people and the protesters of the Dakota Access Pipeline and felt compelled to fight back in the way she knew how. In swift form, she penned “In The River” and enlisted her brother to create a music video. The release went viral and Zaragoza suddenly found herself on a new kind of stage—one significantly more public and truly important than she ever could have imagined. She travelled to Standing Rock that winter.

In the aftermath of that breakthrough single, Zaragoza released Fight For You, the protest-driven debut she says had her “finding my voice as a woman of color.” The album drew rampant praise from the likes of Billboard and Paste Magazine as well as touring opportunities with Dispatch and Donovan Woods among others. For many years, Zaragoza had smothered her natural identity to please homogeneous pop culture, but upon releasing her first full-length, she discovered its beauty, significance, and necessity in a broader conversation; she was ready to celebrate what made her “different” and invigorate those of similar struggles to do the same.

For her sophomore album Woman In Color, Zaragoza enlisted Grammy-nominated producer Tucker Martine (Neko Case, My Morning Jacket, First Aid Kit, The Decemberists, Modest Mouse, Sufjan Stevens). She says, “Tucker’s musical purity and precision both challenged and excited me. The creative relationship was synergistic from the start, and I knew he was the person to make these stories come to life.” In just ten, ten-hour days in Portland, the pair stretched Raye’s prolific songwriting into life-size experiences, adding lush layers of instrumentation with notable guest players including Colin Meloy (The Decemberists), Laura Veirs, Dylan Day (Jenny Lewis), Andrew Borger (Norah Jones) and Kyleen King (Brandi Carlile). Zaragoza calls the experience “one of the most creatively fulfilling experiences in my life so far.”

Throughout the process of writing and recording, Zaragoza pulled from an eclectic pool of inspiration not limited to Joni Mitchell, Hurray for the Riff Raff, Norah Jones, Blind Pilot, First Aid Kit, and even the Clarissa Pinkola Estés book Women Who Run With The Wolves. The resulting record is as multifaceted as the artist who wrote it. Throughout ten emotionally turbulent tracks, Zaragoza reckons with growing up in a society that equates whiteness with beauty (“The It Girl”), memorializes her mother’s story of immigrating to the United States (“Change Your Name”), pays homage to Indigenous women who were kidnapped and murdered, never to be found (“Red”), protests deep-seated societal injustices (“Fight Like A Girl,” “They Say,”), and emboldens the listener to be all that their beautiful individuality entails (“Running With the Wolves,” “Rebel Soul”).

Woman In Color flares with the fierce spirit of Raye’s acclaimed debut while embracing the compelling pep of Martine’s pop touch and elaborating upon her storied relation to identity. Through this album, Raye has written a collection of spirited canticles for herself, for womanhood, and for all the people who had to come together in such an event of divine coincidence that led to her existence.

Study: Consumers Have Changed Their Buying Habits Forever During Covid-19.

Study: Consumers Have Changed Their Buying Habits Forever During Covid-19.

Source: Media Post

Consumers have changed their buying habits forever in response to COVID-19, according to the third annual Selligent Global Connected Consumer Index. 

Of the 5,000 individuals polled worldwide, 29% expect to shop more online than in person in the future. Another 35% will stick with both, and 36% give a flat-out no to the question about moving online. 

In another finding, 75% say their jobs and income have been harmed by COVID-19. Job losses have affected 79% of women compared to 71% of men. But 82% believe they will be employed again within six months to a year.  

Meanwhile, 58% feel remote work will be in their future. 

But while 56% plan to make new purchases to support this new lifestyle, they are cautious about non-essential spending, the report says. 

They also are nervous about their privacy — 64% say it is more important than the online experience. And that figure dropped ten points from the 2019 study

During this period, 55% unsubscribed from brand emails because they were getting too many. In addition, 20% opted out because it was too long since their last interaction with the brand, 13% because they never signed up and 10% out of loyalty to other brands.  

Of the consumers polled, 32% open from 1-25% of emails they receive. Another 26% open 25-50%, and 19% of respondents open 50-75%. Only 10% open 75-99% and a lowly 6% open everything.  

However, 76% welcome real-time mail or app updates on delays or change in shipping. 

Consumers in the following countries prefer email for purchase updates:  

  • North America — 57% 
  • Belgium — 72%
  • France — 56%
  • Germany — 51%
  • Italy — 56%
  • Netherlands — 65%
  • Spain — 53%
  • UK — 64% 

Among the generations, 69% of boomers prefer email for purchase updates, versus 64% of Gen Xers, 57% of millennial an 41% of Gen Z. 

In contrast, only 18% of boomers want mobile, compared to 29% of Gen Xers, 36% of the millennial cohort and 48% of Gen Z. 

In addition, the following percentages say email is their preferred way to contact customer service: 

  • North America — 28% 
  • Belgium — 50% 
  • France — 34% 
  • Germany — 36% 
  • Italy — 33% 
  • Netherlands — 36%
  • Spain — 21%
  • UK — 37%

Finally, 52% of consumers are spending most on digital and non-digital entertainment such as alcohol to fight boredom. 

In fact, one in five millennials is spending most of their non-discretionary funds on booze. Regionally, 27% of Americans prioritize alcohol, compared to 14% in Europe. 

Tips To Re-Focus Your Digital Efforts During This Challenging Time

Tips To Re-Focus Your Digital Efforts During This Challenging Time

When international lockdowns and restrictions interrupted economic activity around the planet, it did not take very long to observe the colossal impact on both consumer behaviour and brands.

For all, it has been a case of adapt or die, with recent statistics showing that over half of SMBs have pivoted their business model to endure COVID-19 conditions. As a result, there’s been a substantial migration of operational and brand action into the digital area, as typical brick-and-mortar businesses engage with clients in new ways online.

Where should businesses making a pandemic-inspired pivot prioritize? Here’s where to begin:

1. A website centered around your customers. Data demonstrates that 66 percent of companies who were not already online are in the process of making a site for a consequence of the coronavirus outbreak. Another 27 percent are refreshing their current internet presence.

However, for many businesses, it’s not as simple as simply replicating an offline experience in an online format. Many brands will have dropped whole earnings streams from the shut down, therefore when going on line, (figuratively) setting up shop is only the first hurdle. Business owners may need to assess what fresh, online services or products they could provide, not just to offer additional revenue streams, but also ensuring they keep customers in the heart of the altered experience.

Any pivot — electronic or otherwise — needs to be suspended in a brand’s values and mission. If what you’re doing remains true to these core principles, you’re likely to be serving your clients, whether that’s through extra services, new e commerce choices, or more flexible terms.

2. Branded content that actually adds value. The web is one of the only sources of diversion, connection and inspiration right now, so it makes sense that 41% of manufacturers are exploring new strategies to engage with clients online throughout the pandemic.

Creating content that’s useful, enlightening and takes the present landscape into account is valuable. But content can also be enjoyable — and diversion is a valid commodity at the moment.

For instance, IKEA’s guide about the best way to create a fort along with your kids was an effective way to connect with customers and communicate empathy for households stuck inside at home.

3. Channels for real brand connection. Given the astronomical increase of social media use in the last few months, (per a study from Flixed), it is obvious individuals are hungry for new ways to associate, and 39% of business owners have begun or are planning to grow their brand’s social media outcome.

Investing in social assets is not just about visual branding — it’s also a effective avenue for customer service and commerce. The launching of new instruments like Facebook Shops has the potential to change how that you’re selling, so having new assets that may be reworked and upgraded quickly across channels is valuable.

That doesn’t mean you’ve got to be present on each single social channel. Instead, make an authentic connection with your customers where they are spending their time, whether that’s Instagram, LinkedIn or TikTok. Most of all, make sure that you’re listening: This will ensure you can continue to succeed and evolve over the next few months in a manner that keeps your customers at the heart of your strategy.

Sunnabis Farms Web Development Project

Sunnabis Farms Web Development Project

KayHub is proud to have Sunnabis in the KayaHub family. We developed and designed their new website.

Humboldt County rivers run wild. Selecting their destinies, cutting across the landscape, they wind their way towards Northern California’s Great Pacific. It’s here you’ll find them: Sunnabis, Humboldt’s Full Sun Farms. Nestled among these rivers, at home between these trees, their cannabis plants thrive in unadulterated sunshine.

Sunnabis Farms hail from the hills near the East Branch of the South Fork of the Eel River. They are second generation cannabis farmers, raised in Humboldt. Their family cultivates heritage strains. Thier farming techniques and seed stock were lovingly preserved and passed down for decades. Their roots go deep.

Sunnabis has produced high grade, medical marijuana for California patients for a decade, respectfully tending to their stunning, off-grid location through organic and biodynamic farming methods. They are all about the permaculture, baby! Sustainable infrastructure improvements are always in the works. As they endeavor to protect this epic habitat that surrounds, sustains, and inspires us, they recognize the realities of climate change. Thus, Sunnabis Farms fosters only full-sun plants, ensuring that Sunnabis cannabis comes with the lowest carbon footprint of any in the industry today.

Above & Beyond Creations Web Development Project

Above & Beyond Creations Web Development Project

We created a new site for Above and Beyond Creations Check it Out!


Above and Beyond Creations is a event planning company founded in 2013. Located in Humboldt County and offers services that include workshops, photoshoots editorials, weddings, destination weddings, fundraisers, social and corporate events.

Above and Beyond Creations is committed to providing an event that goes above and beyond your expectations for you and your guests. With our focus on details and design, we will create the event of your dreams. Let us help tell your story.