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Build a brand that your conscience can live with, says Dole CMO Rupen Desai
Global food giant Dole has relaunched its messaging, with a new purpose proposition inspired by a Japanese school of philosophy. Global chief marketing officer Rupen Desai tells us more. As the largest producer of fruit and veg in the world, Dole has a significant...
Study: Consumers Have Changed Their Buying Habits Forever During Covid-19.
Source: Media Post Consumers have changed their buying habits forever in response to COVID-19, according to the third annual Selligent Global Connected Consumer Index.  Of the 5,000 individuals polled worldwide, 29% expect to shop more online than in person in the...
Leadership Lessons: Chase Elliot Proves Great Leaders Make Great Decisions And Ignore Criticism
Great leaders possess a variety of skills. Knowing how to hire the right people. Knowing how to motivate, inspire, and develop great people. Knowing how to lead by permission, not authority. The list goes on, but arguably the most important skill any...
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