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Think BIG challenges society to discover how the cannabis and hemp plants can be used as tools for curiosity, creativity, contemplation, and healing.

Partnering with like-minded artists, companies, and NGOs, Think BIG advocates for the safe use of cannabis through the development of new ideas, products, stories, research, and charitable projects that honor cannabis and hemp abilities to aid in personal expression, health, and wellness.

Think BIG is also a champion of criminal justice reform for communities harmed by the pointless war on cannabis.

Think BIG started with CJ Wallace’s search to understand his responsibility to the legacy of his late father, Christopher George Latore Wallace, also known as The Notorious B.I.G.

Killed when his son was just five months old, Christopher was not only a music legend but also a father, husband, son, friend, and poet who, in his 24 short years, impacted global culture in ways that continue to be unmatched.

CJ began a personal mission to understand who his father was—not as a legend, but as a man—and discover the connections they share.

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Los Angeles, California 90027
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